There is one rather unexpected name in the countries whose people know about Bollywood and enjoy watching its movies, is Senegal, a small African country, located on its west coast and known for its French colonial heritage and natural attractions.
This is what Shashi Tharoor has to say about Bollywood movies and Hindi TV shows in one of his TED talks of November 2009, about Nations pursuing Soft Power :
"[...]having said that, the fact is that Bollywood is now taking a certain aspect of Indian-ness and Indian culture around the globe, not just in the Indian diaspora in the U.S. and the U.K., but to the screens of Arabs and Africans, of Senegalese and Syrians. I've met a young man in New York whose illiterate mother in a village in Senegal takes a bus once a month to the capital city of Dakar, just to watch a Bollywood movie. She can't understand the dialogue.She's illiterate, so she can't read the French subtitles. But these movies are made to be understood despite such handicaps, and she has a great time in the song and the dance and the action. She goes away with stars in her eyes about India, as a result."
Continuing further, he talks about how Hindi TV daily soaps have made a mark on minds of Afghanistan's local people.
"[...]You know what was India's biggest asset in Afghanistan in the last seven years? One simple fact: you couldn't try to call an Afghan at 8:30 in the evening. Why? Because that was the moment when the Indian television soap opera, "Kyunki Saas Bhi Kabhi Bahu Thi," dubbed into Dari, was telecast on Tolo T.V. And it was the most popular television show in Afghan history. Every Afghan family wanted to watch it. They had to suspend functions at 8:30. Weddings were reported to be interrupted so guests could cluster around the T.V. set, and then turn their attention back to the bride and groom. Crime went up at 8:30. I have read a Reuters dispatch -- so this is not Indian propaganda, a British news agency -- about how robbers in the town of Musarri Sharif* stripped a vehicle of its windshield wipers, its hubcaps, its side-view mirrors, any moving part they could find, at 8:30, because the watchmen were busy watching the T.V. rather than minding the store. And they scrawled on the windshield in a reference to the show's heroine, "Tulsi Zindabad (Long live Tulsi)."
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